How to attract customers during Slow Months?

 

Tips to attract customers during slow months

The New Year is upon us and there are endless New Year’s resolutions. Unfortunately, for most restaurants and bars December and January are the slow months. During these months millions of people prefer not to go hotel and restaurants, save their coins and be healthier by eating out less. On top of that, many people avoid going outside and prefer to stay home to avoid the cold and the snow will only grow stronger as the winter progresses. But, there is still hope! No one can resist themselves from a great deal or a night of fun. So today we discuss best ways by which best hotel in Lucknow and restaurants can attract customers during the slow months.

There are basically 4 ways to attract customers. They are:-

1.       By doing promotions

2.       Organizing Events

3.       Offering Partnerships

4.       Sharing posts on Social Media

 


1.     By doing Promotions

There are n-number of ways to do promotion of your brands and services you are offering. Few of them are discussed below:-

 

·         Birthday Benefits

Everyone loves to celebrate their birthday and the best part for friend is to get a free birthday treat! As a best hotel in Gomti nagar there are endless options you can offer in menu for examples a free drink, a free appetizer, or even a free entry. It is completely your choice that what you really want to offer to your customers on what you think would be the best gift. This bring in a customer with most individuals celebrate with friends leading to larger groups and orders. One of the best way to collect birthday information of your customer is through your website, which will increase traffic and give you the opportunity to inform customers of other events and promotions being held.

 

·         Loyalty Programs

Bringing in new customers is important. It is a lot easier to encourage previous visitors to come again than constantly searching for completely new ones. Organizing a Loyalty program is one of the best ways of customer retention. There are a variety of different loyalty programs that increase visits and new customers.

 

·         Newsletters

For your service promotion, a newsletter is definitely at the top of the list. If you are going to host or organize any new events than different promotions are great ways to drive new customers, but these efforts can be wasted if there no awareness about it. And for awareness Newsletter is one of the best ways to achieve better results. They provide the prefect way to inform customers of offering new deals and events.

 

·         Happy Hour Mix Up

Happy hour deals are a classic example of best hotel in Lucknow and restaurants. It is a great effort to increase sales during the slowest periods of the day. However, at most restaurants and hotels happy hour menus never change and can get old rather quickly. So make changes on your happy hour menu and offer to get customers excited all over again.

 

2.     Organizing Events

 

·         Live Entertainment

Organizing a Live entertainment program is a better way to liven up a party. This can be done with the help of local bands that are performing on slower nights or even on the weekend. You can also allow an open-mic nights, it could be another better option. Different performers bring friends and family for their support and tons of business for your restaurant or hotel in Lucknow.

 

·         Themed Nights

Themed nights focus on food and drink menu such as Taco Tuesday. On the other hand, themed nights can be aimed at attracting a particular customer on the basis of their interest on weekdays. For example we can offer ladies night, singles night, or a decade night. These events can attract customers to visit your establishment while also having a great time.

 

3.     Offering Partnerships

 

·         Local Business

Partnering with local businesses is a great way to build connections within your locations. This can be successfully done by offering businesses special coupons for their customers increase your brand awareness and also gain new customers.

 

·         Charity

For gaining loyal customers establishing yourself as a best hotel in Lucknow or restaurant or bar in your community can be important. A successful and easy way to gain the community support is through giving back. For example, if you are supporting the local baseball team you can offer them free drinks or and refreshment during their match or can use any other way to give back. This can be easily done by re-naming drinks or menu items to fit the occasion and donating a certain percent of the earnings.

 

4.     Sharing posts on Social Media

 

It is one of the most common and effective way of customer retention. While all the above ideas are great ways to bring in more business during the slow months, but the best way to do this is through social media. Creating Facebook events and sharing fun pictures of different events on social media is a great way to let potential customers know what is going on at best hotel in Lucknow.

 

In today’s digital world visibility is very important. If you want to reach a larger audience than try to work with local influencers as these individuals have strong follower bases on social media and a able to communicate with their supporters easily through social media. You can give a special coupon to influencers for their supporters. By this way you can bring in new customers and spread the word about different events.


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