Restaurant promotion ideas
that really work
Not
all promotion strategies work for every restaurant. Even the most creative
restaurant promotion ideas won’t increase sales if they’re poorly planned and
executed. So, before launching any new idea, it’s a good idea to go back to
basics and get clear a few basic points first.
So,
it’s time to design your new restaurant promotion with creative ideas. These
ideas will help you get your restaurant a boost.
1. Start a
loyalty program
Every restaurant prizes its loyal customers. Show them how much
they mean to you. Throw a thank-you cocktail party every quarter for your biggest
spending regulars. Whatever type of promotion you choose, rewarding customer
loyalty builds connections.
2. Online
ordering
Nowadays People are so crazy about online ordering that it
makes sense to promote heavily if you have it. The promotion can be as
straightforward as sharing the links through social media and emails. If you
want to sweeten the deal, throw in a free menu item or a small percentage off
the delivery charge to entice people to order.
3. Buy X, get Y
free
This classic promotion works better for casual spots than fine
dining restaurants. It’s a simple matter of offering a freebie with the
purchase of a full-price menu item. Some classic combos are a free order of fries
with a pub burger or a free ice cream with an entree. It’s a good opportunity
to induce guests to menu items that they typically resist ordering. Free
desserts are a crowd-pleaser.
4. Influencer
event
When it’s time to introduce a new chef or launch a new menu,
consider inviting the food bloggers and social media influencers to an
exclusive media preview dinner. To get the most mileage out of this event, share
online. Create a hashtag and offer a prize for the most comments or shares of
an image from the night.
That's all! Whatever
your business goals, there’s a restaurant promotion that can help reach them.
Use this list to spark some inspiration. With a little research and strategic
thinking, you can plan a restaurant promotion your guests will love.
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